Create an annual report for the Score Television Network- a sports network dedicated to the hardcore sports fan. Keep it true to the Score’s hardcore brand.

Design an annual report for sports enthusiasts. Make it simple, hefty and sporty.

Bind it with hockey tape.Wrap it in a custom made jockstrap.

And include a DVD with a four-minute rock ballad paying homage to the hardcore fan.

Client’s profits are up 10% in the first quarter. Investors attending the Annual General Meeting became advocates of the brand. The Jockstrap became a lead story in the Business section of Canada’s National newspaper.