Cannes Lions
LEO BURNETT TORONTO, Toronto / THE SCORE / 2008
Overview
Entries
Credits
Description
Generate traffic for the Score television network’s new website, then get that traffic to generate content for the site.
Execution
To get our hardcore sports fan target involved with the brand we created a cause for them to rally behind. We told them they were all victims of Sportism and they could find solace, support, sports news and highlights at the website. Once there, they were encouraged to submit videos and blog to let the world know they would not be victimized any longer.
Similar Campaigns
11 items