Cannes Lions

THE SCREEN JACKET

OGILVY & MATHER, Paris / LENOVO / 2016

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Description

The Screen Jacket is a street wear jacket that doubles up as a screen: a jacket to be used with Lenovo brand's new tablet that has a built-in projector: the Yoga Tab 3 Pro. Very smart and convenient when you don’t have a good canvas to project with your tablet.

The jacket is branded with the Lenovo logo and every customer who bought become in a way an outdoor placement.

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