The Secret Policeman’s Ball was a comedy event created by John Cleese, Peter Cook and others to help raise money for Amnesty International. After many years the Ball returned last October. Amnesty saw this as an opportunity to attract a new, younger audience. To reach them we created a series of viral films following the Protect The Human Players, a group of misguided comedians desperate to impress Amnesty and get on the Ball. The films were a huge success: over 200,000 people downloaded them from secretpoliceman.com, they were the No.1 UK podcast on iTunes and the show completely sold out.