Cannes Lions

The Shop

DENTSU ONE (BANGKOK), Bangkok / MANDOM CORP. / 2017

Film
Film
Film
Film
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A cool and smartest innovation that will help protecting your hairstyle to be cool all day long, “Smart hair protector”. It helps protecting our main talent when things around attack his hairstyle. This tool really works well. Anyway, it might be too well that it hurts his girlfriend’s dad at the moment that she first introduces him.

When the innovation becomes problem, the shop owner offers GATSBY Moving Rubber to the audiences instead because it can help protecting the cool hairstyle all day as well (or even better). He also invites everyone to vote this instrument to be the most favorable innovation. The participants will have a chance to win this tool if it is really produced.

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