Cannes Lions
DDB, Milan / VOLKSWAGEN / 2020
Overview
Entries
Credits
Execution
A man is driving while singing his personal version of Jingle Bells: he is totally out of tune and his pronunciation is simply wrong. After he performed the chorus, we promote the Christmas’ offer of Volkswagen Service with €50 discount on the next maintenance, reminding everyone that after what a car has gone through during the whole year, now it deserves a gift.
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