With its new engine and improved gas mileage, the new Toyota Vitz now offers an even brisker ride around town. It’s not just a means for transportation, but a new “footwork” that invites drivers to further enjoy their everyday life.

To convey this concept, we portrayed the new car as a cheerful pair of yellow sneakers happily skipping through the streets with its light, rhythmical dance steps.

In the age of the internet where everything can be done at home, we aimed for a tone and manner which would make people want to take a step outside and explore the world with a light heart and light footwork.