CAP48 does not have the budgets to buy prime time TV spots on national television. Neither to produce the commercials themselves. Although they needed as much people as possible to know that you can buy post-its to support them.

We dubbed the voices of the actors – instead of using subtitles we have a dubbing culture in Belgium - in their own commercials : every text was rewritten in a way that it now promoted the Cap48 Post-It sale, AND, at the same time, matched with the existing commercials.

All the actors from the original ads agreed to re-record their part with our new lyrics.

The entire prime time commercial breaks became a support for the CAP48 Post-It sales, totally free. Almost 5 million euros had been donated. A new record.