“The Somersby Store” is a humorous ad created for the UK launch of Somersby Cider. The ad parodies the excitement and anticipation around the launch of latest tech gadgets and features a humorous play on the vernacular around digital technology, including phrases such as “16pip”, “32pip”, and “lift towards the mouth and inter-face”. The truth at the heart of the creative is Somersby’s real apple credentials and a more balanced, natural taste that will appeal to both men and women, who are equally represented in the ad.