Dubai Lynx

The Sound of Violence / X-Ray Records

TBWA\ISTANBUL, Istanbul / HURRIYET / 2017

Awards:

3 Shortlisted Dubai Lynx
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

2 out of every 3 women unfortunately suffer from domestic violence in Turkey.

303 women lost their lives only in the last year. However, victims suffering from violence are scared and pressured into a deadly silence. For Hürriyet -the leading newspaper of Turkey- has been one of the main supporters of women who suffer from domestic violence and wanted to activate opinion leaders to talk more of the issue publicly to create a change in perception of the society.

Execution

The Sound of Violence was produced to be the sound of women who can’t raise their voices. We collaborated with Turkey’s most famous female singers such as Sezen Aksu, Nilüfer, Nazan Öncel, Zuhal Olcay, Aylin Asl?m, ?ebnem Ferah... And they created a special song for the project called ‘We are the women’.

The song is recorded on the original X-ray films of women who have suffered from domestic violence. The sound recording process was hand-crafted by a traditional vinyl artisan. 500 copies -each being a proof of domestic violence- were recorded and sent to politicians, reporters and opinion leaders of Turkey.

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