Cannes Lions
TBWA\ISTANBUL, Istanbul / HURRIYET / 2016
Awards:
Overview
Entries
Credits
Description
Transforming X-Ray films of women who suffered from violence into playable vinyl music records to raise awareness about violence against women.
Execution
The Sound of Violence was produced to be the sound of women who can’t raise their voices. We collaborated with Turkey’s most famous female singers such as Sezen Aksu, Nilüfer, Nazan Öncel, Zuhal Olcay, Aylin Aslim, Sebnem Ferah... And they created a special song for the project called ‘We are the women’.
The song is recorded on the original X-ray films of women who have suffered from domestic violence. The sound recording process was hand-crafted by a traditional vinyl artisan. 500 copies -each being a proof of domestic violence- were recorded and sent to politicians, reporters and opinion leaders of Turkey.
Outcome
The Sound of Violence project immediately grabbed the attention of the social media. Besides the design and advertising blogs, as the leading influencers of Turkey joined the conversation, the project became even more vocal on all online and traditional media channels and reached more than 500.000 people in just three days.
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