Too much Soy can ruin the flavour of food, too little and the natural flavour isn’t enhanced.

With this principle in mind we engaged a Gyotaku artist (fish-printer)

He took just the ‘right amounts’ of Sagawa Soy and used it as an ink on washi paper to illustrate the food (see case video for process)

A visual feast of true flavours soon emerged through the Washi paper - Fish, Mushroom, Baby Octopus, Onion, Sweetcorn, Okra and Lotus Root.

A master calligrapher completed the Designs: Sagawa Soy Sauce. Just enough brings the taste alive.

Just as Sagawa Soy brings food to life, it brought the Poster Designs to life too and they exuded the brand values of quality, beauty and a sense of Japanese serenity.

Too much Soy can ruin the flavour of food, too little and the natural flavour isn’t enhanced.

With this principle in mind we engaged a Gyotaku artist (fish-printer)

He took just the ‘right amounts’ of Sagawa Soy and used it as an ink on Washi paper to illustrate the food (see case video for process)

A visual feast of true flavours soon emerged through the Washi paper - fish, mushroom, octopus, onion, sweetcorn, Okra and lotus root.

A master calligrapher completed the Designs with: Sagawa Soy Sauce. Just enough brings the taste alive.

The Poster Designs were placed in sale points around Japan but in particular around Shibuya at the heart of Tokyo where we have one of the highest footfall and numbers of restaurants in the world.

Our Designs in the end exuded quality, beauty and a sense of Japanese serenity, all the brand values of a company that's been doing it for 187 years since the Samurai era ‘authentic Style’

The brand is in the premium sector and continues to have year on year growth with 5% growth for 2016-17.

Further more Sagawa continues to spread its net with the best sushi restaurants in Japan.

They are now also for the first time exporting in Asia in 2017.