Cannes Lions
DANCE NOT ACT, Tokyo / SAGAWA / 2003
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Description
Introducing the 'Hikyaku service provided by the Sagawa Express. The comical and charming use of claymation emphasises the uncompromising care and service by the staff of Sagawa Express to its every customer. This particular campaign focuses on a young staff running as fast as he can to deliver the goods to his client. The client (who is an old grumpy looking man) quietly watches the young man run and in a rather Zen-style wonders why this young man is running so hard...but so slow.