The campaign consists of two videos predicting a near future. Launched before the US presidential election, each video shows one of the candidates as if they had already been elected, were in office, and a mass shooting had occurred during their administration.

The campaign shows that regardless of who won the election on November 8th, mass shootings would continue if US citizens kept electing Congressmen who reject laws on gun violence prevention.

Both speeches were patched together with fragments of previous speeches from both candidates.