We launched a Listen for Syria website which was core of our campaign.

The same day we issued a promo video that has been viewed by 300 thousand people, and through social media generated huge traffic on our website.

The video engaged a lot of people, including celebrities, politicians, sportsmen, bloggers and musicians.

We promoted #listenforsyria - it became one of most popular hashtags on polish twitter at the time of the campaign.

Popular polish musicians decided to record a music videos to support our campaign – they had a premiere in TV, and were uploaded on client YouTube channel.

War in Syria once again became a subject of interest of national media, which directly resulted in donations for Polish Humanitarian Action.

During the first week of our campaign we collected enough funds to feed 25 thousand children. In the first month we collected fund for almost 75 thousand. Without campaign, our client needed almost half a year to collect that volume of funds.