Fleischmann participates every year in countless supermarket fairs in which suppliers aggressively compete to draw the audience’s attention to their stands.

To draw attention to and promote their main product “Fleischeggs” (separated egg whites and yolks in boxes), Fleischmann produced a series of commercials which were exhibited on their stand’s screen at the APAS (the largest supermarket fair in the country). Their aim was to attract and entertain their customers as well as convey the product’s benefits in a creative and memorable fashion.

Separating eggs is always a boring task and, depending on how many there are, it can be a drama. But Fleischmann does this for you.

Within the concept “No drama. We split it.”, we personified eggs and created situations in which the egg is in the middle of an emotional crisis and feels divided internally.

Our first commercial portrays a wedding of two eggs where the ceremony is brusquely interrupted. It’s another egg which has come to win back the love of the bride. After remembering all that they've been through together, she can’t decide between the two loves of her life.

But we have a solution: no drama. We split it.