Dubai Lynx

The Sugar Break-up

PUBLICIS MIDDLE EAST, Dubai / NESCAFE / 2021

Film
Supporting Content
Supporting Content

Overview

Entries

Credits

Overview

Execution

"Do You Love Me, do you, do you?" - is not only a famous song but is also one that has a cult following and is well-loved loved across Lebanon and the region.

It was sung by the Bendaly Family in the 1970's. And has since been a part of popular street lingo.

The song had maintained relevance across generations and markets in The Middle East and it was the perfect backing track to the dramatic break up between coffee and sugar.

Partnering with popular actor Fouad Yammine, we remixed the song (Do You Love Me, originally performed by Bendaly family), for a range of videos where the sugar jar is alive and questions the loyalty of the coffee drinkers.

Fouad, is famous for remixing and singing old songs.

Similar Campaigns

12 items

The Empty Label

ACCENTURE INTERACTIVE, Amsterdam

The Empty Label

2021, NESCAFE

(opens in a new tab)