Cannes Lions

EVIAN WATER

BETC EURO RSCG, Paris / DANONE / 2010

Awards:

1 Shortlisted Cannes Lions
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Everyone in France remembers the evian advert with the babies’ underwater ballet, which made a huge impression when released in 1998 and which, 12 years later, still tops the charts as one of the public’s favorite adverts. 12 years later they have not grown or got older but are still bursting with an infectious energy and love of life.

This film is an incredibly enthusiastic modern day musical comedy, involving the sharpest contemporary artists like Dan the Automator and Michael Gracey. It thus reinforces the position of the evian brand as a great contemporary worldwide brand. Just listen to the word “evian”. In the rise and fall of its intonation we clearly hear “Live Young”.

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