Our challenge is to strengthen the relevance of quattro as the best All-Wheel-Drive technology to increase liking and preference for the overall Audi brand.

Audi loves snow – when others complain about bad winter driving conditions, we believe this is when the fun starts. Our quattro-technology makes winter conditions more entertaining (as well as safer) as we have the right tools for winter conditions. There is no bad weather, only bad cars!

The Swedish Snow Rescue Society. By quattro drivers, for non quattro drivers. A service where all drivers can experience the advantage of Audi’s four wheel drive quattro. If you are surprised by unexpected weather conditions, just check with the Swedish Snow Rescuers. The service finds the nearest quattro driver and connects you through the app.

After one month more than 2742 quattro drivers joined as volunteering Snow Rescuers. And 97 non quattro drivers were helped through the service and got to experience the advantage of Audis four wheel drive quattro. And winter has just started.