Cannes Lions

The Tables Have Turned

AREA 23, AN FCB COMPANY, New York / ELI LILLY / 2017

Digital Proof JPG
Digital Proof JPG
Supporting Images
Supporting Images
Supporting Images
Digital Proof JPG
Supporting Images
Supporting Images
Supporting Images
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Soft Tissue Sarcoma (STS) is a deadly cancer that has taken lives for decades. Current treatments are toxic and inadequate, and there have been no advancements since 1974. Oncologists who treat STS feel dominated and overwhelmed. LARTRUVO is a new, breakthrough therapy that changes everything—reversing this power dynamic, and giving oncologists strength where they once had none. The tables have turned in STS.

Similar Campaigns

12 items

Get Better

WIEDEN+KENNEDY, Portland

Get Better

2024, ELI LILLY

(opens in a new tab)