Cialis Staycations positions the home as the ultimate vacation destination. We know couples looking to rekindle the romance often take exotic vacations. Now, thanks to Cialis, they don’t have to.

This campaign is a parody of a typical getaway vacation ads but instead of advertising a trip, it advertises a ‘staycation’ where couples are encouraged to stay home and enjoy each other’s company. 

The campaign ran in radio.

We also took classic travel related materials like calendars and postcards and used them to communicate our idea.

The campaign has just launched and we are expecting huge things.