We created The Tailor Made Store. A store which adapted and transformed to create a unique experience for each and every customer. Chadstone shoppers used a bespoke Instagram mechanic to queue for their tailor made experience. On entry, the store asked series of questions, gathering information from each customer. The kinetic structure learnt, a unique algorithm interpreted the data, and stagehands transformed the store within minutes.

The cornerstone of this campaign is not TVC or OOH, it’s a fully immersive experience. One which will truly make an impression on the consumer. In a shopping centre filled with stores, our strategy was to create one more. But this store would be unlike any other shopping experience. It would be immersive, reactive and truly tailor made. The Tailor Made Store was supported by social media campaign, tactical OOH, digital banners and local press driving consumers to interact while earned media and live-streaming and online video were used to leverage the event beyond the walls of Chadstone.

Tailor made products, lighting, music and mood meant over 3 million possible permutations and a truly unique retail experience, allowing consumers to appreciate the full scope of Chadstone’s offering. With over 100,000 visitors to Chadstone, a 600% increase in social media engagement, 30% increase in foot traffic and a 18% increase in sales centre-wide, we proved that a good retail experience can expand beyond a shopping centre, changing the brand’s perception for good.