Cannes Lions

The Tale of Two Lajjos

GOOD MORNING FILMS, Mumbai / NANHI KALI / 2023

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

The brief was to create awareness about the need for girls to go to school and raise donations for the NGO Nanhi Kali, so that they can help more and more girls to get educated. Usually, these girls grow up doing household chores and assume that’s normal. It’s only

in schools that they learn that they are smart, intelligent, and capable. It’s where they learn that they matter.

Execution

The film draws parallels between two Lajjos - a young village girl and her neighbour’s buffalo. As the story unfolds, we see how these two have more in common than just their name. Narrated from the buffalo’s point of view, the film highlights how they both work long,

hard and selflessly for their respective families. Unless something changes, they will end up staying beasts of burden. For the girl, education is what can bring about a change because for her it is not just a human right, it is a way for her to feel human.

Similar Campaigns

12 items

3 Spikes Asia Awards
#PowerlessQueen

WATCONSULT, Mumbai

#PowerlessQueen

2018, NANHI KALI

(opens in a new tab)