Cannes Lions

CHARITY FOR INDIAN GIRLS

STRAWBERRYFROG, New York / NANHI KALI / 2008

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Nanhi Kali is a non-profit organization saving the lives of girls in India by providing means for them to attend schools and providing opportunities they may otherwise not receive. We developed the Nanhi Kali iSite, www.girlsmiles.org, as a truly innovative internet 2.0 site used to generate donations and awareness without relying on traditional mediums. Sheyra is an online guide through social networking and content sites such as; Wikipedia, Youtube, Google, Facebook, and www.changethepresent.org for easy donations. The success of the site created over 10,000 new leads and more than 900 donations from across the globe.

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