The creative execution is very specific to 13e rue. No other French channel can talk this way about media efficiency.

The creative execution highlights the connection between the crime entertainment speciality of 13e rue and its ability to reach specific targets. For this kind of communication, media buyers are used to boring ads in professional press. The creative execution permitted to stand out in an unusual way.

The unusual poster we sent was hung on media agencies walls, making media buyers think of 13e Rue everyday. The video we made allowed us to reach a wider audience and was a good PR tool.

200 mailings sent

Response Rate = 62%

Articles in trade magazines and websites

10,000 hits on 13erueuniversal.fr/media one week after the operation

48 meetings set up