Cannes Lions
THE TEST DRIVE COMEDY
DLV BBDO, Milan / MERCEDES BENZ / 2015
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Overview
Entries
Credits
OVERVIEW
Description
No particular limitation or peculiarity.
Execution
People were invited to do the test drive as usual. But we promised them "something fun" was about to happen, via some POS and Hostess. We spread all the reactions via Facebook and Twitter.
Outcome
We had 30% more test drives compared to the same period of last year.
140 test drive per day.
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