Cannes Lions

THE TIE-UP SONG OF FURBY WEE-TEE-WEE-TEE VIDEO

DAIKO ADVERTISING, Tokyo / TOMY COMPANY / 2013

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

Focusing on the characteristics they share (chatterbox, music and dance, learning, big-eater, funny-face), a tie-up song and image video introducing both Furby and the members was created. The song was a good pop-idol content, and at the same time, it included Furby’s introduction and Furbish. Enthusiastic fans helped spread the information, enabling to reach a wider range.

Outcome

As a result, YouTube was played more than 1,000,000 times, achieved 1st in Japan’s weekly ranking, 8th in world’s entertainment category, and on Twitter, the word “Furby” and “Furby’s CF”

were featured in the trend ranking.

The song was made for everyone to sing at karaokes. It was also sung at the group’s concert, and 60,000 people enjoyed the Furbish song.

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