With the production of “CRAFT TRAIN” – a collaboration of ‘Plarail’ the national toy for Japanese children and ‘Traditional Crafts’ representing Japan – actually show and educate “the value our hands can create”.

“CRAFT TRAIN” was a collaboration of representative Japanese traditional crafts - the Hakone wooden mosaic, Kyoto bamboo craft, Edo Kiriko, Lacquer art - and the national Japanese toy Plarail. Taking a year and a half for production, it was launched at the Tokyo Toy Show on June 1, 2017. Since then CRAFT TRAIN has been exhibited at toy events held in major cities around Japan. Was also exhibited on the Genbi Shinkansen (Modern Art Bullet Train) which created buzz as the “running art museum”. It is scheduled to be exhibited at the Mibumachi Toy Museum in Tochigi Prefecture from July 20, 2018.

Over 300 media appearance

533,000,000 media impressions

2 million dollars Advertising Value Equivalency