Cannes Lions

The Tourist Bottle Map

Y&R THAILAND, Bangkok / SERM SUK PUBLIC CO.,LTD. / 2017

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Demo Film
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Overview

Entries

Credits

OVERVIEW

Description

Interesting information about tourist attraction spots in up-province countries of Thailand is not well shared to tourists through both online & offline media channels. Moreover, most of the shared information and traveler reviews about the attraction spots are available in Thai language and not being shared on Google Map or any international social networks for travelers yet. That makes difficulties and inconvenience for tourists with especially for foreigners to must have a traveling guide book or paper map to find how to go to the attraction spots. So Crystal drinking water would like to make itself become more relevant to the tourists by creatively advising how to go to the attractive places as well as thirst quenching them while traveling.

Execution

Crystal drinking water would like to make itself become more relevant to the tourists by creatively advising how to go to the attractive places as well as thirst quenching them while traveling.

Outcome

20% of Crystal bottle water sale increase in up-province countries as well as drive 30% incremental number of tourist visiting in the local tourist attraction places

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