Cannes Lions

ALCOHOLIC BEVERAGE

ADK JAPAN, Tokyo / KIRIN BEVERAGE / 2010

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The objective of this film was to impress people with the point that KIRIN FREE was the world first alcohol 0.00% beer.We selected pregnant women and breastfeeding mothers as leading characters of this film to give a message that anyone could enjoy KIRIN FREE anywhere because of 0.00% alcohol. In Japan, it’s becoming new lifestyle for mothers that they gather in the parks for exchanging information each other. For them, parks are the place of their activity and the society they can share worry and dissatisfaction bringing up a child.To support these mothers whom are having limitation of drinking is that only KIRIN FREE alcohol 0.00% can do. To draw scenery that many pregnant women are happily spending time of afternoon in the park with drinking the beer taste beverage, we could give people a product feature and a meaning of society of this product.

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