This campaign ran online in the North American market and conformed to all industry best practices and restrictions.

Designed for an Internet audience, the GE Works Campaign targets people who are curious about technology. In-depth storytelling around GE innovations and expertise shows how important GE is to the worldʼs most vital industries. Our results were supported by virtually no paid media support.

We achieved over 3m video views, 126,948 likes on Instagram, 2,639 likes on Viddy, and 6,565 likes on SocialCam along with press coverage from Buzzfeed, Ad Rants, Agency Spy and Business Insider.