We created a music video with humorous vignettes depicting real life situations where most people don’t tell the truth.(For instance, a driver admitting to a cop that he was going 20 miles over the speed limit.) The scenarios and song lyrics illustrate TINA's point that, no matter how difficult it is to tell the truth, it's both a legal and moral imperative for advertisers. The general public is invited to join in the campaign and report deceptive ads.

The campaign - online video and display ads, plus an aggressive PR push - launched in March, 2014. While still early, the campaign has already attracted significant attention, with coverage in Advertising Age, National Public Radio’s “Ad Men,” and Mediabistro. And consumers have responded as well. The videos have over 150,000 views, and website visits are up 500% over last year. And most important, the number of consumers reporting deceptive ads is up 218%. Proving that the best advertising is still the honest kind.