Cannes Lions
SAATCHI & SAATCHI COLOMBIA, Bogota / UNITED NATIONS / 2012
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The UNHCR is the UN agency responsible for indigenous communities who suffer forced displacement by the internal armed conflict in Colombia.
According to the National Indigenous Organization of Colombia, 1,600 Indians have been killed in last few years. Thousands of their lands have been destroyed by armed groups to plant illegal crops. 52,521 indigenous refugees.Result: 35 communities are in danger of physical and cultural extinction.Due to the silence, the low coverage and the indifference of the media, public opinion was not aware of this situation. The goal: Join the cause www.mipresente.org
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