Spikes Asia

The Fab Four

LEO BURNETT HONG KONG, Hong Kong / TEMPO / 2018

Film

Overview

Entries

Credits

Overview

Description

A young woman endures a series of unfortunate events. In each situation, a “knight in shining armor” comes to her assistance, with Tempo in hand.

In a departure from category convention, there is no product demonstration. Instead, Tempo is presented as an indispensable ally, personified by the four ridiculously good-looking men who compete for a chance to rescue the young woman.

At the end of the film, the 4 dreamy guys are revealed to be 4 packs of Tempo, each representing the strong-yet-tender characteristics of the product variants.

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