Dubai Lynx
MEMAC OGILVY LEBANON, Beirut / ALZHEIMER'S ASSOCIATION / 2018
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In this radio spot, a man starts talking about what he does in life, where he lives, how many children he has etc. he sounds like he's introducing himself to someone. At the end of the ad, a woman suddenly responds to the man prompting him to reveal a heartwarming message through his reply. It turns out that the man is in fact, the woman's husband, and that he's always been by her side throughout her struggle with Alzheimer's disease.
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