Cannes Lions

The Unlikely Hero

22SQUARED, Atlanta / INTERFACE / 2017

Film
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Overview

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Credits

OVERVIEW

Description

A monster walks the Earth. Made from carpet manufacturing pieces, and representing the carpet producer Interface, it unknowingly causes environmental havoc. One young girl, who only knows of a clean world through old pictures, sets out to challenge the monster. Their unlikely encounter results in the monster saving the girl’s life, and, in the process, realizing the damage he’s caused the world. Overcome with regret, the monster transforms from environmental polluter to environmental protector. As other monsters of industry witness this, they too begin changing.

Execution

The animation is 3D, but it’s stylized to look more illustrative (2D). It has the mix between something that has the textures and realities of a live-action film, but also has the look, color palette and flatness of an illustrated book. We used references from classic illustrators of the 20th century, who were inspired by nature through a modernistic lense.

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Shortlisted Cannes Lions
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