To convey the convergence of high-style with altruist corporate behavior, we concepted a visual

collage that mashes fashion with ocean iconography.

We created 3 posters communicating the notion of a virtuous cycle of creating a new line of carpeting in an environmentally responsible fashion.

Indication of how successful the outcome was in the market: The high design posters

and their unique product portrayal drew people in to introduce the new carpet collection

from Interface. Although the campaign is still in its early stages, results are continuing to

be accounted for.