Netflix aimed to enhance its reputation as an inclusive streaming service, and the mini series "All The Light We Cannot See" around a blind girl presented an ideal opportunity to do so. The brief was to develop a campaign piece that is accessible for visually impaired individuals. However, the brief encompassed another important goal: recognizing that inclusion involves understanding, we sought to raise awareness and educate sighted individuals about how visually impaired individuals read. THE UNSCEEN offers a superb chance to immerse oneself in this experience.

THE UNSCEEN was released in collaboration with one of Germany's largest book retailers. It has garnered remarkable feedback from individuals with visual impairments. Furthermore, there have been numerous positive experiences from sighted individuals who have experience the Braille alphabet for the first time and gained exciting insight into how blind people read. THE UNSCEEN set new standards for inclusive brand communication and positioned Netflix as an inclusive streaming service.