Choosing between the two things you love always hurts. But KFC found an innovative way to reconcile pizza lovers and chicken lovers by inventing something even better, the Chizza. And to the brand, we should always live our lives without making any compromises. When FIFA announced that the match between PSG and Barcelona would take place at the night of Valentine's day, KFC quickly reacted and found a solution to this dilemma between love and football. By taking advantage of the time zones, KFC offered a trip to Martinique to one couple and two friends to watch the football game live in the afternoon and enjoy a romantic dinner right after.

Beginning of February, a fast reaction contest was launched by KFC through a mini motion video posted on the brand's Facebook page. The contest offered an all included travel to Martinique for 4 people, 1 couple and 2 friends. To participate, people needed to take a selfie with a Chizza and identified the people they wanted to invite within three days.

This contest mechanism on social encouraged people to go in store, try the product and communicate about it. The winners traveled to Martinique from the 12th of February to the 16th with a production team who captured the best of their travel.

The three days contest video published on the Facebook page had more than 30K views and generated 471 participants/engagements (like/share/comments).