By giving the 60,000 employees of the group the possibility to grab objects from Mr Lévy’s office to send to the Make A Wish Foundation kids, the Very Good Wishes entered under games and contest regulations in 140 countries worldwide. This prevented any direct links between what was caught online and what was sent in real life. To keep this aspect at the core of the experience, we had to play around with the regulations and we adapted Publicis Groupe’s donation a posteriori.

Every year, Maurice Lévy addresses his seasonal greeting to the group’s employees through an innovative Youtube video.

This year, viewers were invited to synchronise their mobiles and desktops to control a funfair claw game to grab furry lions in his office.

To spread the word, we invited employees to share the presents they had caught on social media. Since furry lions are nice for the kids but not necessarily viral, we hid cooler items in Mr Lévy office: as they shared the experience, people revealed that he had a fondue set, and an “English for dummies” book in his office!

In under 10 days, the results surpassed set objectives and beat previous years’ results in many regards:

- 1,619,300 interactions in total: over 5000 times shares of the video on social media, +1760 mentions of #theverygoodwishes on Twitter, +12k impressions generated via @PublicisGroupe, all in one day!

- 03:46 minutes average time spent on the experience (a 2 minute video)

- Over 30k of Maurice Lévy’s objects caught.

- Worldwide media coverage in France, UK, USA, Germany, Italy, Switzerland, Belgium, Spain, South-America, Greece, Asia and Australia (+ 350 clippings).

And above all, a total of 50k€ donated to the Make A Wish Foundation!