IDEA:

A bank with these characteristics is like someone ready to share advices enriched by experience. Based on this insight, we created the concept "The Voice of Experience" and went looking for something in the Angolan culture that represented this knowledge accumulated over time. And we found the Sobas. These figures are the ancestral authorities, vessels of hundreds of years of passed on experience, empowered by their peers to represent and improve the life of their communities.

We then developed a documental tribute about the life of three of these traditional authorities, demonstrating the parallelism between the experience of Standard Bank and the Sobas.

IDEA:

A bank with these characteristics is like someone ready to share advices enriched by experience. Based on this insight, we created the concept "The Voice of Experience" and went looking for something in the Angolan culture that represented this knowledge accumulated over time. And we found the Sobas. These figures are the ancestral authorities, vessels of hundreds of years of passed on experience, empowered by their peers to represent and improve the life of their communities.

We then developed a documental tribute about the life of three of these traditional authorities, demonstrating the parallelism between the experience of Standard Bank and the Sobas.

RESULTS:

The documentary "Sobas de Angola: the Voice of Experience" became a viral content in Angola. It got the attention of the public, commented in social media and reaching national media coverage. It crossed the borders of Angola, being featured in several publications in three different continents.

+ 500.000 views

+ 280 mentions on media around the world