Coffee wakes you up. Lullabies put you to sleep. Our idea shows how a freshly brewed cup of McCafe coffee can be the jolt you need to beat sleepiness/tiredness. So in our ads, we used famous lullabies – a universal symbol of sleep – and flipped them, and then turned them upside down and shook them around, with a jarring and unexpected remix in different music styles, like dubstep, heavy metal and alternative pop-rock. Because with a cup of freshly brewed coffee, sleep doesn’t stand a chance.