Cannes Lions
T3 (THE THINK TANK), Austin / DOW JONES & COMPANY / 2007
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The website was created as part of a brand advertising campaign designed to illustrate and celebrate how the Wall Street Journal influenced and inspired the life journeys of nine celebrities. The campaign aims to target potential subscribers outside the typical readership by changing perception and encouraging them to incorporate the Journal into their lives as a tool for business news and motivation. By creatively showcasing a diverse group of icons, the site inspires readers to take advantage of their potential in their own journeys toward success.
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