Cannes Lions
OGILVY GERMANY, Frankfurt / DEUTSCHE BAHN / 2022
Overview
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The new interpretation of the Joe Cocker classic "You are so beautiful" takes on a new meaning in our story. The song becomes a declaration of love to the planet and all the beauty of this world. A beauty that must be preserved. And you can express this love very easily. By traveling by train and thus protecting the climate. Very soulful and calmly interpreted, the song transports exactly this message.
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