Considering that the accesses to the official site via smartphones surpassed 60 percent, and in order to maintain cost-effectiveness within a limited budget, smartphones were set as the main access point of the experience.

The music video provided an interactive video experience that makes full use of the smartphone functions. Swiping or touching the screen changed the video image, and gyro sensors allowed the viewers to see hidden parts of the screen by tilting the device.

Two types of music video were unveiled, the smartphone version, and the standard version.

The smartphone version featured the “Black FACT,” and the Youtube version (the standard version) featured the “White FACT.” The two represented “falling” FACT, and FACT that moves on to the next generation.

Exiting on the same timeline, the two “FACTS”s move in and out of the same space, with members disappearing and reappearing on each screen during the performance. Members from Black FACT disappear and are replaced by those of White FACT , etc.

Just like their music, an addictive experience where one can replay both versions of the video over and over was planned.

News media flocked to introduce promotion at an unprecedented level for the band.

The video was shared over 30,000 times on SNS, and played over 250 thousand times. Album sales were also strong proportional to the popularity of the video, and the album was ranked 6th on the Oricon CD Daily Chart, and 10th on the Orion CD Weekly Chart.

The campaign accomplished incredible results for its minimal budget.