Cannes Lions
LEO BURNETT FRANCE, Paris / SAMSUNG / 2015
Overview
Entries
Credits
Description
Samsung Galaxy A users thought they were invited to an audition.
But here is what they really experienced :
We presented teens with a dilemma...
We offered them the trip of their dreams.
On one condition.
First, they would have to agree to give someone access to the content of their Samsung Galaxy A for 10 minutes.
What they didn’t know was that in fact, they’d be allowing their parents to see what was in their phones.
Execution
The music is an original soundtrack specially composed and arranged to fit the storyline and underline the most moving moments.
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