Cannes Lions

SAMSUNG ATIV

LOCUS, Seoul / SAMSUNG / 2014

Film

Overview

Entries

Credits

Overview

Description

"Everything begins with you"

Galaxy is deeply involved in your life. We make your life simple and neat. We exist to make you enjoy your life more. If there is something that you need, whatever that is, we help you. Our technology is improving to make individual's life more comfortable. We are always growing and trying to be the new one. Your life is in Galaxy. Everything starts from you. We are Galaxy.

Execution

The Ativ commercial is conceptualized to utilize a popup book style to create and express the beauty of our world and the brand, Samsung Ativ. To visualize the story using the popup book concept, our VFX team was responsible to work from scratch to the finish such as modeling, animation, rigging, and etc. Also, we've used V-ray rendering (third party rendering program) to express the most elaborated and beautiful texture for the visual. We've added virtual objects to an image which was captured of the actual internal space. The rendering took 5 times more than usual, and which was expected to create this beautiful piece for the brand. Therefore, the details and its beauty were presented well especially when each one was flipping through. Also, we've used the tool called, Nuke, to composite the actual object through v-ray to capture the light within the object. With all these efforts, we've completed Ativ popup book successfully to present the beauty that artists wanted to visualize on the screen.

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