Everywhere in the world, people use murderous weapons to suppress one of our most important rights: the freedom of information. We took their fired bullets and turned them into the strongest ammunition in our fight against oppression – by turning them into WEAPENs.

We started out by selling a limited edition of 144 pens for 144 journalists who were murdered in 2015. A strong symbol that raised awareness for the problem amongst freedom writers all over the world. Today, we are still constantly generating money to combat oppression – by selling a second, unlimited edition of the WEAPEN.

The WEAPEN is the only weapon that people should ever use:

144 pens for 144 murdered journalists. Handmade from fired bullet casings. Perfectly shaped with a high-quality mounting made from walnut wood. Delivered in hand-numbered ammunition boxes.

In 2015 we started with a teaser campaign. When the interest reached its peak, the time had come to reveal the secret: on Freedom of Information Day we released THE WEAPEN. Promoted only via owned media channels, the limited-edition pens reached breakeven within two hours – and were sold out in less than ten hours! To meet the massive demand, we introduced a second, unlimited edition, which still generates money today.

The WEAPEN quickly got the attention of the most influential journalists, who wrote statements on the importance of freedom of information with it – and published them in all major newspapers. Thus, worldwide awareness for our cause, Reporters Without Borders and the product itself was generated, together with countless media impressions. By selling not only the 144 limited edition pens but also a second unlimited edition, we enabled freedom writers everywhere to contribute – with their money and their statements on the importance of ending violent oppression. Our project reached breakeven in less than two hours and is still an important source of income for Reporters Without Borders today – and thus an important weapon in our non-violent fight for freedom of information.