Natura, a major Brazilian cosmetic company, needed a space to communicate with the brand’s representatives.

We created Casa Natura, a space thought as conceptual reinforcement for the company. The whole project, from the product demonstration display to the scent of the ambience, was planned to create a sensorial branding involving visitors. The environment and design were conceived together with the architecture project, assuring Natura’s identity in every detail.

The loyalty research showed increase of emotional engagement, which reflected on a higher number of representatives and affected positively the brand’s image for consumers. This project was adopted in foreign markets as Argentina and Chile.