By sending a ‘hand-drawn’ Gone Fishin’ sign, the message couldn’t be any clearer. It suggested that by collecting all six issues they would be needing to hang up the Gone Fishin' sign more often, because they would be going fishing more often!

The Fishing Victoria promotion was overall an enormous success, with the paper recording increased sales over the promotional period. Response from the free collectors folder offer was 2%, however feedback was overwhelming with many customers contacting newsagents and The Weekly Times directly to let them know how delighted they were with the free Gone Fishin’ sign!